I found out about Kooshoo through Instagram (can’t recall which account inspired me to look into them), but it was the first time that I had actually thought about the waste hair ties create. Think about it; we buy them in such huge quantities for a low price, they constantly rip or get lost, so we have concluded them as disposable! I can’t even recall how many hair ties I have used up in my 20 years of age, and I would like to think that I have now changes habits because of Kooshoo.
Kooshoo make hair ties from natural rubber and organic cotton which makes them 100% compostable, unlike conventional hair ties which are made from virgin plastic which is neither sustainable nor biodegradable. Kooshoo is also fair-trade certified and they give back to charity by donating products and profits to individuals that need it. Their factories are solar powered and their organic cotton is certified GOTS. They also make scrunchies, headbands and other hair accessories.
But does this justify the $15 pricepoint?
In my opinion, yes. Like I mentioned, we are used to thinking of hair ties as disposable, meaning they have very little value to us. Just like with any sustainable fashion purchases, they might seem more expensive in the begining, but at the end of the day you are promoting ethics, sustainability and a change of perspective. I know I am definitely going to keep good track of my 5 hairites and make them last as long as possible.
Speaking of, after using these for almost a month I do not see any significant stretch or heavy signs of wear and tear, so these are definitely high quality! Overall, I love the ethics behind Kooshoo and even though $15 hair ties are neither accessible nor essential, if you would like to make this sustainable change you should!
A great alternative is picking up loose hair-ties found on the street, sanitizing them and then using them yourself, even though I must admit I am not brave enough to do this….