Updated: May 12
*this guide will continuously be updated whilst more sustainable, ethical and vegan-friendly company launch on ASOS*
ASOS is one of the biggest online marketplaces, shipping to almost every location, globally, and hosting hundreds of brands on their platform. Apart from third-party companies, they also have their own lines of products, ranging in price and quality depending on your needs. They also launched a “Responsible” edit to make shopping sustainably on their website easier. After some digging, it’s undeniable that some products are pure greenwashing; JUST using recycled threads doesn’t make the company or product sustainable! Additionally, we also need to discuss the ethics and transparency that ASOS and their brands have, but more on that in a Youtube video coming soon to my channel.
Like always, shopping second-hand should always be the first choice, and thankfully ASOS launched their ASOS Marketplace which is filled with small boutiques and vintage stores. What is even better is that you can select the boutiques by countries, so you can make sure to support as local as possible! Here are some great ones that I’d recommend:
Hazel Rey (Greece)
The Se Archive (UK)
The Vintage Shop UK (UK)
If you aren’t interested in shopping second-hand or can’t find what you’re looking for, thankfully ASOS has a good range of sustainable, ethical and vegan friendly companies/products that you could support. Before we get into it, I’d like to mention their packaging which is either cardboard boxes or plastic shipping bags. While the boxes are recycled and can be recycled, their bags still need lots of improvement in order to be classified as “sustainable”. Read more about their packaging and waste here.
If you aren’t interested in shopping second-hand or can’t find what you’re looking for, thankfully ASOS has a good range of sustainable, ethical and vegan-friendly companies/products that you could support. Before we get into it, I’d like to mention their packaging which is either cardboard boxes or plastic shipping bags. While the boxes are recycled and can be recycled, their bags still need lots of improvement in order to be classified as “sustainable”. Read more about their packaging and waste
People Tree, a classic sustainable brand using natural and recycled fibers and creating their pieces in a transparent and ethical way. You can also find accessories like jewelry, and some more high-end investment pieces.
Stella McCartis a 100% vegan footwear company, for all budgets. They also have an ethical production process as discussed on their d a small and more affordable selection of their products on ASOS.
THINX offers reusable menstrual underwear which replaces single-use, unsustainable period products like tampons and pads.
Bulldog: cruelty-free and vegan-friendly men's cosmetics/skincare.
Nudie Jeans: one of my favorite sustainable jeans, made from organic cotton. Impeccable fit (but unfortunately ASOS doesn't stock their women's collection)
Converse (Renew) the classic Converse All Star shoes have taken a spin for the better, now available in a recycled version! Using recycled cotton and waste textiles, their new range allows you to purchase your wardrobe staples with sustainability in mind.
Dr. Martens (Vegan) we all love a good Dr. Martens biker boot, but most of them are made from genuine leather. Fear not though, because the vegan ones are now available on ASOS too!
Fjallraven, the famous backpack is now available in a recycled fabric!
Keep cup makes make high-quality, cruelty-free, and animal-friendly makeup brushes and other skincare accessories.
Matt & Nat are known for their vegan and high-quality products, you can now find Matt & Nat shoes, bags, and other accessories both for women and men on Asos making them even more accessible than before! Most of the product linings are also made with recycled plastic bottles, just another reason to love the brand.
Bleach London has cruelty-free and vegan hair care products which are also affordable.
BYBI skincare is 100% vegan and cruelty-free but more expensive than some others featured on this list!
Real Techniques make high-quality, cruelty-free and animal friendly makeup brushes and other skincare accessories.
The Ordinary is blowing up thanks to Tik Tok not only because of their high performing products but also because they’re affordable, cruelty-free and vegan.